We do not test Olay products on animals and we are calling for an end to animal testing in skin care and the beauty industry.

Olay is working closely with governments around the world to provide alternative research methods to eliminate testing on animals, enabling cruelty-free skin care in the beauty industry. For example, in a few countries where Olay is sold, governments still mandate animal tests.  

In those cases, Olay can be required by law to submit our products to labs where we know animal tests are happening. This is why we do not claim cruelty-free on our packaging. We do not believe these tests are necessary to evaluate safety or performance. But today, they won’t accept alternative non-animal testing methods. We remain steadfast and will continue to advocate for alternative methods to end animal tests in the industry.

Olay also supports the Humane Society International’s #BeCrueltyFree campaign to ban animal testing for cosmetics in all major global beauty markets by 2023.  You can read more about this important work here.